Clothing to join the basic concept of the brand and business experience to teach, clothing franchisee because they do not understand the operating technology, so to join. That is to let the layman, through the short term education practice and be able to play the operation. However, to join in the short term from novice become proficient, operating techniques must be simple. As a convenience store, has been able to attract a large number of franchisees, it is because the operation technique is simple, as long as the clerk will use the cash register, goods will fill the shelves can, operation is very simple, the new staff always on-line quickly in the short term. In addition, the product must be a popular consumer goods. Many people think that the shop selling goods must have a unique, distinctive, to be out of the ordinary, this concept is not wrong, but the concept is only suitable for shops, boutiques and shops. That is to say, the "special store" only applies to the number of stores in a certain size of the business model. Once the number of stores need to expand to increase the number of franchise chain, the sale of goods can not only emphasize the uniqueness, but must be changed to take the popular consumer line, the product must be very popular.
