我們應(yīng)該改變我們的思維，實(shí)現(xiàn)多元化發(fā)展。面對(duì)現(xiàn)實(shí)，企業(yè)要理清思路，確定服裝的個(gè)體重點(diǎn)，千方百計(jì)避免同質(zhì)化。目前，我國(guó)大多數(shù)企業(yè)的同質(zhì)化現(xiàn)象嚴(yán)重，無(wú)法看出這些品種的獨(dú)特優(yōu)勢(shì)。從審美的角度來(lái)看，功能、身體健康、人文、時(shí)尚創(chuàng)意、品牌引導(dǎo)等尋找個(gè)性化和創(chuàng)新點(diǎn)，使其品牌的無(wú)形文化和更多的創(chuàng)意，并由中央政府所倡導(dǎo)的“創(chuàng)造一個(gè)和諧、幸福的生活”是一致的。
綠色產(chǎn)業(yè)鏈應(yīng)形成大規(guī)模和高質(zhì)量的生產(chǎn)。企業(yè)要研究產(chǎn)業(yè)組織的發(fā)展，每一個(gè)環(huán)節(jié)相結(jié)合的產(chǎn)業(yè)鏈，上游和下游產(chǎn)業(yè)之間更緊密的集成，建立自己的；同時(shí)，注重標(biāo)桿品牌中發(fā)揮核心作用，倡導(dǎo)外包模式；品牌加工合作，該艦隊(duì)式發(fā)展的形成，使專業(yè)優(yōu)勢(shì)更加突出；流通物流大膽創(chuàng)新，終端營(yíng)銷(xiāo)模式，從國(guó)際品牌的經(jīng)驗(yàn)中吸取教訓(xùn)，挖掘商業(yè)利潤(rùn)，實(shí)現(xiàn)產(chǎn)品價(jià)值最大化的最終目標(biāo)。
加強(qiáng)多元化和國(guó)際化的研究，擴(kuò)大國(guó)際市場(chǎng)份額。中國(guó)有句老話“海納百川的氣度。”做生意，我們必須要有遠(yuǎn)大的目標(biāo)，我們必須放眼國(guó)際市場(chǎng)，擁抱世界的精神，抓住大市場(chǎng)的勇氣。不要一味的給我，不能片面主義，我們應(yīng)該支持知識(shí)產(chǎn)權(quán)保護(hù)，OEM的組合，ODM和OBM三種生產(chǎn)經(jīng)營(yíng)方式，在每一個(gè)階段實(shí)現(xiàn)不同的目標(biāo)，最終實(shí)現(xiàn)OBM推進(jìn)。我們應(yīng)該學(xué)會(huì)與國(guó)外品牌合作，形成一個(gè)良好的合作氛圍，讓中國(guó)的原創(chuàng)品牌將走向世界，實(shí)現(xiàn)利潤(rùn)最大化。
我們應(yīng)該學(xué)習(xí)相結(jié)合的方式，實(shí)現(xiàn)資源的優(yōu)化操作。從各種國(guó)際國(guó)內(nèi)形勢(shì)的分析來(lái)看，整合也是一種創(chuàng)新，是一種價(jià)值創(chuàng)新，是一種財(cái)富最大化的融合，是雅戈?duì)柺召?gòu)馬來(lái)西亞的整合，非常成功。服裝企業(yè)應(yīng)根據(jù)自己的實(shí)際情況參與整合，無(wú)論是整合還是不整合，都應(yīng)該是最好的資源，然后進(jìn)行優(yōu)化，有助于企業(yè)的未來(lái)發(fā)展。中國(guó)的服裝產(chǎn)業(yè)應(yīng)該整合整合全球化為中國(guó)服裝業(yè)的一個(gè)新的創(chuàng)新能力。
We should change our thinking and realize diversified development. In the face of reality, enterprises should clear up their thinking, determine the individual focus of clothing, and do everything possible to avoid homogenization. At present, the homogenization of the majority of enterprises in China is serious, we can not see the unique advantages of these varieties. From the aesthetic point of view, function, health, culture, fashion, creative brand guide for individuality and innovation, the brand culture and more creative, and advocated by the central government "to create a harmonious and happy life is consistent.
Green industry chain should form large-scale and high quality production. The development of enterprises of industrial organization, every aspect of the combination of industrial chain between the upstream and downstream industries more closely integrated, to establish their own; at the same time, pay attention to play a central role in advocating the benchmark brand, brand processing outsourcing mode; cooperation, the formation of the fleet development, the professional advantage is more prominent; circulation the logistics of bold innovation, terminal marketing mode, draw lessons from the international experience of the brand in the mining business profits, to achieve the ultimate goal of maximizing the value of the products.
Strengthen the study of diversification and internationalization and expand the international market share. There is an old saying in China "tolerant of all rivers"." To do business, we must have ambitious goals, we must look at the international market, embrace the spirit of the world, seize the courage of the big market. Don't give me, not one sidedness, we should support the protection of intellectual property rights, the combination of OEM, ODM and OBM three kinds of methods of production and operation, to achieve different goals in each stage, and ultimately promote OBM. We should learn to cooperate with foreign brands to form a good atmosphere for cooperation, so that China's original brand will go to the world, and maximize profits.
We should learn the way of combining to optimize the operation of resources. From a variety of international and domestic situation analysis, integration is also an innovation, is a value innovation, is a wealth of the integration of the biggest, is the acquisition of Malaysia YOUNGOR integration, very successful. Garment enterprises should participate in the integration according to their actual situation, whether integrated or not integrated, should be the best resource, and then optimize to help the future development of enterprises. China's garment industry should integrate and integrate globalization as a new innovation capability of China's garment industry.
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