American Eagle (02368.HK) November 18th midday announcement, the 6 months ended September 30, 2016, the company achieved operating income of $1 billion 83 million, an increase of 14.4%; net profit of HK $121 million, an increase of 4.2%, gross margin fell from 23.1% in 2.2% to 20.9%.
The first half of the group's reputation, mainly production technology and sales price higher in winter sports clothes, in the adjustment of product portfolio, sales growth, an increase of nearly 14%. The group's main sales area for the United States, mainland China and Europe, the first half of three total sales revenue accounted for 82%, and the average sales price of three places and the number of sales are compared with the same period last year. Chinese sportswear market in the country to vigorously promote the rapid expansion of sports policy, but the impact of the devaluation of the RMB, the increase in the amount of the United States and Europe is obvious.
Group said, compared with the same period last year, the period of high-end product sales accounted for a substantial increase in the proportion of total sales, increased average sales price, the main driving force for the group's total sales growth. However, the group's focus on the production of high-end products, the high cost of materials, based on the industry competition, prices failed to make up the total cost of materials increased, the main reason for the decline in gross profit margin. In addition, production costs, the minimum wage and employee benefits continue to increase, but also eroded the group's gross profit margin.
Looking to the second half, the eagle said, the group has put more resources to fight for a higher value-added summer products, reduce the impact of seasonal factors on the profitability.
